Color Palettes
Our primary color is orange. This color has been the symbolic shade with us since the beginning day of VNG and be a powerful means of recognition for existing and potential users. They should be applied consistently across all communication platforms..
Primary palette (the Wordmark color)
R:240 G:90 B:34
C:0 M:80 Y:98 K:0
#F05A22
Secondary palette
The secondary palette is comprised of the four colors represented by our four main product groups: Zalo, VNG Cloud, VNG Games, and ZaloPay.
R:0 G:104 B:255
C:81 M:61 Y:0 K:0
#0068FF
R:55 G:78 B:162
C:90 M:80 Y:0 K:0
#374EA2
R:255 G:204 B:4
C:0 M:20 Y:100 K:0
#FFCC04
R:3 G:202 B:119
C:71 M:0 Y:74 K:0
#03CA77
Supporting palette
The supporting palette is comprised of the two colors that can be used for detailing, text, creating charts, diagrams, maps and illustrations.
R:0 G:104 B:255
C:81 M:61 Y:0 K:0
#0068FF
R:55 G:78 B:162
C:90 M:80 Y:0 K:0
#374EA2
Diagonal gradients
Diagonal gradients are defined by mixing our primary color and the secondary palettes, symbolizing our unity as a company.
#253c80 - #29a7de
#ec9224 - #ed5a26
#edc724 - #29a7de