Date: 8:30 - 17:00, 21 July 2012.
Location: 3 floor, the Flemington,
182 Le Dai Hanh, HCMC.
Free of charge.
Who should attend? Working in game development industry.
How to register? CLICK
.First come, first serve
.Deadline: 18 July 2012
.Inquiries / Email to: ogdc@vng.com.vn
Dear fellow game developers
It is our honor to host the fist Vietnam Game Developer Conference and I would like to welcome all of you.
Like many of you, my first experience of gaming was in early 1990 with Mario, Contra, Double Dragons on the NES, and later Prince of Persia, Budokan and Warcraft on the PC. Ever since, I was hooked and game becomes a major part of my life. It is this passion for game that leads to the establishment of VNG in late 2004, and it is this passion for game that we organize this developer conference. VNG wants all the people who love games not only could play, but also could talk, share and make great games.
VNG started our first 2 games studios in 2006, with Game Studio South making the first Vietnamese MMORPG (Thuan Thien Kiem) and Game Studio North making online casual games through Zing Play. Since then, we have grown our game studios to nearly 250 people in 4 studios with many casual, social and mobile games. It is this 6-year journey of making game that makes us realize that game development is very hard. While obtaining the skills of technical, graphic design and game design then putting together a functioning game product is already a major feast of achievement, actually having commercial successful games attracting hundred of thousands users then publishing our games to international market is unimaginable just 2 years ago. Especially, there is virtually no formal education or training programs in Vietnam for game development, and all of the passionate people who wants to make games have to learn by themselves from scratch.
To help our people, VNG has organized many internal seminars and training to our studio members in game development skills and experiences sharing. We have done that for a while, and this year, we would like to share what we have learnt with all of you, the people who is passionate about game development. Moreover, we would like to have some of the external people who also have skills and experiences to share with the game community. We want to share what we have learnt, and at the same time, learnt from you.
Why VNG does that?
At the heart of any true gamer is the spirit of sharing and competing. We never enjoy a game only played by ourselves, and we never enjoy competing with “newbies”. We want to makes game with, and competing with the best and most talented game developers because that is how we would get better. We also believe that game development is a very exciting and fast-growth industry for the young generation of Vietnam to participate and prove ourselves. We want Vietnam to be known in the gaming world as one of a few capable game developes, along side of the US, Japan, Korea and China.
This is the first Vietnam Game Developer Conference and we strongly believe that the next ones will get bigger and better. The journey ahead will be long and difficult no doubt, but it would be a journey worth going.
Gl&hf
MinhLH, CEO, VNG
-
1. Creative design for mobile social game, NhungNH (Ruby Cell)
2. Game designer's job, Nicolas Leymonerie (Phuong Hoang Enix)
3. Balance in SNS by Energy, MinhLA (VNG) - 1. Professional Game Development using Unity, Brett Bibby (Singapore)
2. A Practical Architecture Design For MMO Casual Game, AnNT (VNG)
3. Benefits/tutorial of Lua in games, VanNN (VNG) - 1. 2D art for real time 3D web game, KhanhPVN (VNG)
2. Art style in game Hàng Rong, HieuLH (VNG)
3. I want to be a GUI designer- gamer usability and designer mission, PhuNX (VNG). - 1. Cafelife- Developing an SNS game for Facebook, Gemili (China)
2. Operating Vietnamese Games in China, Chris (VNG)
3. Building an MMO game for SNS audiences, QuangDH (VNG)
-
1. Creative design for mobile social game, NhungNH (Ruby Cell)
2. Game designer's job, Nicolas Leymonerie (Phuong Hoang Enix)
3. Balance in SNS by Energy, MinhLA (VNG)
4. Maintaining longevity of an SNS game based on Sky Garden, NhutNM (VNG) - 1. Professional Game Development using Unity, Brett Bibby (Singapore)
2. A Practical Architecture Design For MMO Casual Game, AnNT (VNG)
3. Benefits/tutorial of Lua in games, VanNN (VNG)
4. Data storage solutions for SNS game, DungDNA (VNG)
5. Cross-platform development on mobile devices, Mizuno (DeNA) - 1. 2D art for real time 3D web game, KhanhPVN (VNG)
2. Art style in game Hàng Rong, HieuLH (VNG)
3. I want to be a GUI designer- gamer usability and designer mission, PhuNX (VNG)
4. Behind the scene of Cam Gioi's art work, LamNQ (VNG)
- 1. Cafelife- Developing an SNS game for Facebook, Gemili (China)
2. Operating Vietnamese Games in China, Chris (VNG)
3. Building an MMO game for SNS audiences, QuangDH (VNG)
4. Scrum model in game development, NguyenDNV (VNG)
5. Data-centric Design & Operation in Social game, HieuNC (VNG)
6. Training and developing human resources in a game studio, TuTDT (VNG)
7. How to know your strength and your limitation in game production, Phil (Glass Egg)
8. The importance of just-in-time operation of social games, Eiji Okuda (Gloops Vietnam)
-
Mr. MINH, LE HONG
Founder, Chairman and Chief Executive Officer
VNG CorporationKey note: Vision of Game Development Industry in Vietnam
View SlideShowMr. Minh Le is the Chairman and Chief Executive Officer of VNG Corporation, a leading internet and social media company in Vietnam. Established in 2004...moreMr. Minh is the Chairman and Chief Executive Officer of VNG Corporation, a leading Internet and Social Media company in Vietnam. Established in 2004, VNG has grown from a 5-person start-up to the largest domestic web portal in Vietnam (Zing.vn). The company offers a comprehensive package of online entertainment products such as music, games, video sharing, and news, as well as an online social media community and E-commerce to approximately 20 millions Vietnamese subscribers.
He is a strong believer in the power of the Internet to connect Vietnamese people together in ways unforeseen just a few years ago. As the country expands economically and Internet usage rates expand, VNG will look to create even more value-added services and products that cater towards enhancing Vietnamese people’s lives both online and off.
He practices what his company advocates, given he is an avid Internet content consumer and even spends a few hours each day engaged in online gaming as a hobby. He obtained the Bachelor of Business in Banking and Finance from the Monash University in Melbourne, Australia.
-
Mr. QUANG, DANG HONG
Department Head, Game Studio South
VNG CorporationTopic: Building an MMO game for SNS audiences
View SlideShowMr. Quang, Dang Hong currently is head of Game Studio South (GSS), the first game R&D department of VNG. GSS is the team behind the Vietnamese...moreMr. Quang currently is head of Game Studio South (GSS), the first game R&D department of VNG. GSS is the team behind the famous Vietnamese history theme MMORPG Thuan Thien Kiem and Pig Farm, the first social game of VNG has launched on Yahoo Mobage Japan. He has 7 years in game publishing, operation and development.
At this seminar, he will tell us the story about:
HappyMe is the third game from GSS with the ultimate goal: bringing realtime 3D casual MMO to social network audiences. How to make lazy cow clickers accept a never existed genre game and even pay for that? This topic is about how GSS created a MMO game from original idea, concept, prototype, production to open beta launching...
-
Mr. CHRISTOPHER LIU
Department Head - China DepartmentVNG Corporation
Topic: Operating Vietnamese Games in China
View SlideShowMr. Christopher Liu has 2 years experience market research for American firms investing in Chinese online companies. 2 years in game operation of SNS games...moreMr. Christopher Liu has 2 years experience in market research for American firms that wereinvesting in Chinese online companies. Besides, he also has 2 years in game operation of SNS games. He received his BA from Peking University in China and his Master’s from Johns Hopkins University in the US. He had published first Vietnamese-developed game to Chinese market, with nearly 600,000 daily active users.
His topic includes some main points as below:
- Breakdown of Chinese online gaming industry.
- Online platforms, major players, major games.
- Process of bringing foreign-developed game to China.
- Differences between China and Vietnam user behavior.
- Lessons learned from VNG experience .
-
Mr. TETSUYA MORI
Managing Director at DeNA Asia Pacific Holdings Pte. Ltd
Keynote: Game Development - Driving Vietnam's and Your Own Future
View SlideShowDeNA is the world largest mobile social game publisher with Mobage gaming brand coming out of Tokyo going global quickly. Mr. Mori heads up a recently founded DeNA Asia Pacific Holdings...moreDeNA is the world largest mobile social game publisher with Mobage gaming brand coming out of Tokyo going global quickly. Mr. Mori heads up a recently founded DeNA Asia Pacific Holdings in Singapore, responsible for Mobage expansion to the South East Asia.
Mr. Mori is a Silicon Valley veteran. He was stationed in California from 1994 to 2004, and contributed to the global technology evolution. He was a part of the Nintendo 64 Game Console development team in Silicon Graphics. After joined Sun Microsystems in 1998, he co-invented Java 2 Micro Edition and established de-facto standard for the mobile downloading application under his global leadership as Director of J2ME Business Development.
In 2004, Mr. Mori relocated himself to Japan and joined a Venture Capital arm of Mitsubishi UFJ Financial Group called Mitsubishi UFJ Capital, as Managing Director of Cross Border Investments. Through his investment activities, Mr. Mori discovered his passion and developed his commitment to South East Asia, especially in Vietnam, which led to current responsibilities under DeNA.
He obtained his MBA from Yale University and BA Economics from Waseda University.
Topic: Game Development - Driving Vietnam's and Your Own Future
Game has three important faces: It is the most advanced form of entertainment. It packs the advanced software, network, and data analytic technologies. It generates good financial returns, if successful.
Thanks to the Internet and smart phone penetration to the world, a small group of talented individuals can generate revenue from people living anywhere in the world. This brings all Vietnam as a country needs for its bright future - talents, technologies, and exports. The speaker will go over why DeNA, the world's largest mobile gaming company, chose to come to Vietnam working closely with game engineers, designers, and artists.
-
With approximately 30 years of experience under his belt, Takaaki Mizuno began his programming career in elementary school. A veteran in the industry...more
With approximately 30 years of experience under his belt, Takaaki Mizuno began his programming career in elementary school. A veteran in the industry, with a mathematical programming background at Hatena, Baidu, DeNA and Oceans...
At this seminar, he will discuss about:
This session will discuss the importance of high quality, believable characters in mobile social games. In particular, it will focus on the importance of engaging, credible and dynamic animation that matches the visual quality that customers demand. As well as looking at the business case, it will examine the tools and technical solutions that can deliver believable characters without creating high production costs.
-
Mr. GEMILI
Chinese name 李转科,
Tencent ChinaTopic: Cafelife- Developing an SNS game for Facebook
View SlideShowMr. Gemili, Chinese name 李转科, joined Tencent in 2006, worked in programming and project management department which operates the world's largest chess game...moreMr. Gemili, Chinese name 李转科, joined Tencent in 2006, worked in programming and project management department which operates the world's largest chess game platform on QQGame.
At this seminar, he will tell us the story about:
In 2009, started product designing, designed and manage the operation of Tencent's most successful SNS game "CafeLife" on Facebook. In a short time the game reached 500,000 daily active users, and was listed in the top 50 Facebook game. Cafélife is also on Zingme. Gemili is now working with ZingPlay as an assistant producer...
-
Mr. BRETT BIBBY
Unity Evangelist
Southeast Asia & Hong KongTopic: Professional Game Development using Unity
View SlideShowMr. Brett Bibby is the founder of GameBrains in Malaysia, one of the oldest and most respected studios in the region. He has shipped more than 40 games in his 30 year...moreMr. Brett Bibby is the founder of GameBrains in Malaysia, one of the oldest and most respected studios in the region. He has shipped more than 40 games in his 30 year career and is now focused on sharing the knowledge he has acquired with other developers in the region to help them be successful.
His topic includes some main points as below:
- Learn what kinds of games are made with Unity and how professionals approach the development of games using Unity.
- Discuss common design, architecture and implementation best-practices when developing your game in Unity. Although no prior knowledge of Unity is required, beginners are encouraged to download and explore Unity for free prior to the talk. -
Mr. PHIL TRAN
CEO - Glass Egg Digital Media
Topic: How to know your strength and your limitation in game production
Mr. Phil Tran has more than 17 years of experience working in the game industry. He pioneered game outsourcing services in 1999 when he founded Glass Egg Digital Media...moreMr. Phil Tran has more than 17 years of experience working in the game industry. He pioneered game outsourcing services in 1999 when he founded Glass Egg Digital Media, a game production studio based in HCM City. Since then, Glass Egg has worked with most major developers and publishers all over the world including Microsoft, Electronic Arts, Activision Blizzard, Namco Bandai, DeNA, etc... Leveraging the numerous contacts and relationships he has established over a long career, phil was able to form production alliances that led to the successful development of 3 games: Hailan Rising, Art of Darkness and Pet Playground (working titles).
This topic will help you to know your strength and your limitation with key points:
- What is your strength?
- What of tremendous value that you have to offer?
- What is your limitation?
- What market is the product aimed at?
- Who do you want to partner with?
- How do you make a deal? -
Mr. Nicolas Leymonerie has been the founder and Chairman of the Phuong Hoang Enix company, based in Hanoi since 2008, and at the present time...more
Mr. Nicolas Leymonerie has been the founder and Chairman of the Phuong Hoang Enix company, based in Hanoi since 2008, and at the present time, he is working as an independent consultant on game and application development.
He has studied Game Design in a specialized school but he has got various skills including programming and computer graphics.
When he arrived in Vietnam in 2006, he has worked for 2 game studios as consultant: Trangenix (FPT Tech Dept) and Vinagame (Hanoi's studio).
He has founded the Vietnamese chapter of the International Game Developers Association (IGDA) in 2008.
In 2011, his company became authorized reseller of Unity Technologies and Allegorithmic in Vietnam.
His plan for the end of 2012 is to create a Game Design Training Center in Dalat.
His topic includes some main points as below:
- What is a Game Designer (goal, qualities, skills).
- His position in the Game Development team (interactions with other team members).
- The work of the game designer from pre-production to game release.
- The documents of the Game Designer: Game Concept, Game proposal and Game Design Document.
-
Mr. VAN, NGUYEN NGOC
Associate Software Manager – TO Studio
VNG CorporationTopic: Benefits/tutorial of Lua in games
View SlideShowMr. Van has high employee's performance of his team recent years. He has more than 6 years’ experience in game scripting (Lua) programming and Lua integrations...moreMr. Van has high employee's performance of his team recent years. He has more than 6 years’ experience in game scripting (Lua) programming and Lua integrations in game engine as well as client distributed system, Linux based system, auto recovery system/tools..etc.
His topic includes some main points as below:
This sharing focus on concept of Lua programming language, integrations, benefit of game engine and how to build it to support Lua. In addition core game engine and scripting model will be discussed in this topic too.
-
Mr. LAM, NGUYEN QUANG
Art leader - Game Studio North VNG Corporartion
Topic: Behind the scene of Cam Gioi's art work
View SlideShowHe has seven years experience in game online development. Leading the team of nearly 20 artists, he trains his memeber to adapt art style direction for all games of his studio...moreHe has seven years experience in game online development. Leading the team of nearly 20 artists, he trains his memeber to adapt art style direction for all games of his studio.
His topic is Cam Gioi's art work:
This is a story reveals experience in developing Cam Gioi's art work, also shares some key points of concept of art and trailer in game. Then he discusses about art style direction of this game and how game design reacts with high effective on core gameplay and gamers’ expectation.
-
Mr. NGUYEN, DOAN NGUYEN VU
Project Manager – TO Studio
VNG CorporationTopic: Scrum model in game development
View SlideShowMr. Nguyen is a Project Manager of TO Studio, a VNG’s game development department. He is passionate about building productive development team and does think Scrum is a better way...
moreMr. Nguyen is a Project Manager of TO Studio, a VNG’s game development department. He is passionate about building productive development team and does think Scrum is a better way for building great products. He is a Scrum Alliance’s Certified Scrum Professional.
He will focus on:
- How TO Studio uses Scrum for developing complex product as games. It will introduce what is Scrum, its key values and some solutions for overcoming key challenges when building a Scrum team.
- Besides, it will discuss about benefits that we get and give thoughts on some areas in game development that Scrum is not suitable.
-
Mr. PHU, NGUYEN XUAN
Senior 2D artist, team leader- Game Studio South
VNG CorporationTopic: I want to be a GUI designer- gamer usability and designer mission
View SlideShowMr. Phu has 2 years' experience of MMORPG art, and 2 years' experience of SNS game art.
Especially, he has well comments by gamers about the art quality of the first Vietnamese...moreMr. Phu has 2 years' experience of MMORPG art, and 2 years' experience of SNS game art. Especially, he has well comments by gamers about the art quality of the first Vietnamese MMORPG Thuan Thien Kiem and the first SNS game of GSS: UnIn.
At this seminar, he will discuss:
- The SNS game UI, concerns the most common usability of gamers, mistakes of the designers.
- The Art of the UI, feelings of gamers and contemporary trends.
- Define an effective process of a UI design. All the samples are gotten from SNS games of G6 division and some others from Zynga -
Mr. NHUT, NGUYEN MINH
Game Design Specialist - Firebat Studio
VNG CorporationTopic: Maintaining longevity of an SNS game (basing on Sky Garden)
View SlideShowMr. Nhut is one of those who developed Sky Garden and Dragon Island. He is in charge of designing and operating Sky Garden from its Open Beta day up to now...moreMr. Nhut is one of those who developed Sky Garden and Dragon Island. He is in charge of designing and operating Sky Garden from its Open Beta day up to now. He has many practical experiences in developing and operating SNS games on ZingMe social network.
At this seminar, he will tell us the story about:
Sky Garden is a successful SNS game on ZingMe. In this topic we will get to know how Sky Garden was born along with its developer diary. And then we will talk about how content designing and operating help nourishing Sky Garden and make it live long (2 years till now)..
-
Mr. DUNG, DINH NGUYEN ANH
Software Manager – P2 Studio
VNG CorporationTopic: Data storage solutions for SNS game
View SlideShowMr. Dung has more than 12 years experience in Software Development and 5 years experience in Game Development with more than 8 years as a Software Project Manage...
moreMr. Dung has more than 12 years experience in Software Development and 5 years experience in Game Development with more than 8 years as a Software Project Manager. Most recently, he is the project manager of 2 well-known SNS titles on ZingMe platform: Un In (from 2010 to 2011) and Chip&Zin (from 2011 - now)
His topic includes some main points as below:
- Some key experiences of data storage for SNS games using Couchbase (or Membase) instead of a traditional SQL-based database management system.
- Look into the key characteristics of SNS game server to explain the drawbacks of using traditional SQL-based DBMS and provide some insights in designing a high-performance distributed database for SNS games using Couchbase.
-
Mr. AN, NGO THAI
Principal Software Engineer, Game Studio South
VNG CorporationTopic: A Practical Architecture Design for MMO Casual Game
View SlideShowMr. An has been working with MMO games programming for the last 5 years, and has 7 years of industry experience. Currently he is a Principal Software Engineer at Game Studio South...moreMr. An has been working with MMO games programming for the last 5 years, and has 7 years of industry experience. Currently he is a Principal Software Engineer at Game Studio South, where he works as a framework/architect programmer. He has designed and implemented the core framework of recent GSS MMO Casual Game, the Happy Me.
At this seminar, he will discuss:
- The practical experience when design and implement the core framework of a MMO Casual Game, from initial requirements to the details.
- In particular, it will focus on how design solves the real world problem in a flexible and extendable way. -
Mr. TU, TRUONG DANH THANH
P2 studio leader – P2 Studio
VNG CorporationTopic: Training and developing human resources in a game studio
View SlideShowMr. Tu has more than 7 years experience in game industry with a long time working in large and popular studioes such as Kingsoft - Tay son cu studio, Kingsoft - Liet hoa Studio...moreMr. Tu has more than 7 years experience in game industry with a long time working in large and popular studioes such as Kingsoft - Tay son cu studio, Kingsoft - Liet hoa Studio, Object software. Besides, he also has many experiences in job with many titles such as project coordinator, localization manager, game evaluation manager, game design manager, game producer, product manager, product owner, lead designer etc.... for doing different projects such as: ChipZin, Un In, Trang Nguyen, Thuan Thien Kiem, Chinh Đo, Vo Lam etc…
Especially, he has been working in a team made Un In Game as well as begin the hottest SNS game in Vietnam Market which was exported to Japan under the name Pig farm as a Game Producer cum lead designer. He also conducted project Chip and Zin with role as a Producer cum lead designer.
He'll share about:
HR major in a game studio. It is a story about the way to discovering, training and developing human resources for game industry, especially in game design.
-
Mr. KHANH, PHAM NGOC VU
Professional 3d artist – Game South Studio
VNG CorporationTopic: 2D art for real time 3D web game
View SlideShowMr Khanh has more than 10 years experience in 3d graphic. He started his career in 1998, with role as a 3d artist in a multimedia company. In 2003, he established a visual effect company...
moreMr Khanh has more than 10 years experience in 3d graphic. He started his career in 1998, with role as a 3d artist in a multimedia company. In 2003, he established a visual effect company, and successed with car simulation project.. He joined VNG in 2007 and worked for the first project - Thuan Thien Kiem. Now, he is working on Happy me project
His topic includes some main points as below:
- Provide a little 3d graphic knowledge and discuss about the methods and rules of drawing concept art for 3d game.
- The solution for optimization art resources.
- There will be a story about some troubles that HappyMe Art 2D Team encountered when they tried to making something new with 3D world for SNS.
- Show all of you the way how they are creative, improvable and the way they changes everything also.
- Experience they have got from this project is very interesting with many young artists out there.
-
Mr. HIEU, LUC HOANG
Senior 2D Artist - Fire Bat Game Studio
VNG CorporationTopic: Art style in game Hang Rong
View SlideShowMr. Hieu have more than 4 years experience in Game Development field.
He'll share about the progress how to create art style of HR game......moreMr. Hieu have more than 4 years experience in Game Development field.
He'll share about
The progress how to create art style of HR game, introducing tools and technique how to make things moving in game without creating high production costs.
-
Mr. HIEU, NGUYEN CHI
Product Operation Specialist – Japan Department
VNG CorporationTopic: Data-centric Design & Operation in Social game
View SlideShowMr. Hieu has 3 years experience in game business, vary from Hardcore to the Social Games.Currently working on the toughest and most demanding market...moreMr. Hieu has 3 years experience in game business, vary from Hardcore to the Social Games.
Currently working on the toughest and most demanding market, he learned valuable lessons from Japan Market data centric and scientific way to measure game business, understand the users and how to improve the monetization
His topic includes some main points as below:
- The Data Centric Design & Operation from fundamental to advanced discussion from basis game metrics for overview of business to deep understanding of user’s behavior.
- The data driven method to improve your game business and development. -
Mr. MINH, LE ANH
Lead Game Designer – Game South Studio
VNG CorporationTopic: Balance in SNS
View SlideShow
by EnergyMr. Minh is the lead game designer of GSS, a 70-persons studio based in Ho Chi Minh City. He had 5 years experience as a Product Manager of many game titles...
moreMr. Minh is the lead game designer of GSS, a 70-persons studio based in Ho Chi Minh City. He had 5 years experience as a Product Manager of many game titles, MMORPGs and Casuals. After that, he joins GSS as a game designer in develop new games and trains others in game design.
At this seminar, he will tell us the story about:
Many game designers concern about game balancing, especially parameters such as: xp, levels, gold,… In this short presentation, we will review the level model of MMORPG, which is not very suitable for SNS for many reasons: short playing time, free-to-play, XP monetization is limited. And how SNS games solve these problems by adding energy.
-
Ms. NHUNG, NGUYEN HONG
Lead Game Designer
Rubycell EntertainmentTopic: Creative design for mobile social game
View SlideShowMs. Nhung has almost 20 years in playing game from the first imported counsole in Viet Nam like NES, Super-NES, Sega, Play Station to mobile games...moreMs. Nhung has almost 20 years in playing game from the first imported counsole in Viet Nam like NES, Super-NES, Sega, Play Station to mobile games nowadays. Begin her career as Manga for mobile leader, Ms. Nhung fascinated with role as a Game Designer. She has succeed in design games for mobile and tablets and now she is working on 2 social games with ambition to bring to the users a successful game not only in Viet Nam.
Her topic includes some main points as below:
- Creative design trend in mobile social games, 2012
- Besides, the main purpose to make a successful mobile social games,and how to make remarkable creativity for mobile social games while there are many similar title, gameplay mobile social games in the market today. -
Mr. Eiji Okuda
CEO
Gloops Vietnam Co., LtdTopic: The importance of just-in-time operation of social games
View SlideShowMr. Eiji Okuda has many years of experience in game development industry. Now he is working at the Accolades gloops Vietnam was founded by gloops Inc in Japan. Gloops Inc is the No.1 mobile...moreMr. Eiji Okuda has many years of experience in game development industry. Now he is working at the Accolades gloops Vietnam was founded by gloops Inc in Japan. Gloops Inc is the No.1 mobile social game developer on mobage platform and I have been with gloops since the company was still small. He started gloops Vietnam last December and grew the company in a fast pace.
His session will address:
The importance of just-in-time operation of social games. It is very important to look at all kinds of KPIs and tune parameters of games according to data. It will discuss what kind of data and how we should analyze in order to maximize sales of social games. It will also cover the importance of in-game event, showing how data actually changed during the event.